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About Us

Namaste, Nômoshkar, Vanakkam, Khushamadeed
नमस्ते, নমস্কার, வணக்கம், خوش آمدید

KitaabWorld is an independent online bookstore focused on the discovery and distribution of South Asian childrens' books, toys and games. It was launched in the fall of 2016 by its founders, Gauri Manglik and Sadaf Siddique, who are passionate about making South Asian children’s literature more accessible and easily available in the US.

In many languages, the word ‘Kitaab’ means book - our mission is to connect the world to South Asia, one book at a time, hence the name "KitaabWorld".

Kitaabworld stemmed from a need for representation of diverse and inclusive books about South Asian children and young adult literature in the mainstream. We curate books from around the world which feature traditional, contemporary and re-imagined stories on and about South Asia. Our selection of books showcases an authentic representation of the diverse elements of South Asian culture as well as mirror the realities of growing up in the South Asian diaspora.

Our products reflect the vast and diverse region with books from Afghanistan, Bangladesh, Bhutan, Maldives, Myanmar,Nepal,Pakistan, India, and Sri Lanka. The South Asian diaspora comprises of over a billion people, at least 20 languages and many religions including Buddhism, Hinduism, Islam, Jainism and Sikhism.

Even today many traditions still remain a part of people’s daily lives. Our products reflect key elements of our culture such as art, dance, food, folk tales, history, religions, mythologies and traditions. We also focus on preserving South Asian languages by providing parents and language teachers resources to teach children these languages in a fun and engaging manner. 

To know more about our story, click here.

Our Team

Gauri Manglik
Gauri had mostly figured out the work-life balance as a lawyer mom, but she could not figure out how to get a daily dose of South Asian culture in her kids' lives. She looked around and found an acute lack of diverse children's books in her kids' lives; she noticed a burgeoning literature scene in South Asia and many books in the US too, only they were hard to discover! She thought there has to be an easier way to discover these books, and make them accessible and available. That's how KitaabWorld was born! Prior to founding KitaabWorld, Gauri spent over 12 years as a corporate lawyer, and over 10,000 hours reading children's books to her kids, nieces and nephews! 
Contact Gauri at
 Sadaf Siddique
Avid reader, writer, editor, news junkie and cat lover, Sadaf's prior experience includes developing content around social impact investing at Omidyar Network, and leading editorial strategy and project management at Link TV’s  Dear American Voter, an online interactive project on global perspectives on the 2008 US election. She was also the Editorial Manager on the innovative award-winning, multilingual and multimedia online exhibit, Imagining Ourselves. She is partial to puns, peacocks and parathas (and alliteration!). She loves spinning nonsensical rhymes and ad-libbed stories, though her son is a tough critic. Hopefully curating KitaabWorld’s fun content will teach her a trick or two that gets her pint-sized critic’s applause.
Contact Sadaf at


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