Free shipping in U.S. on all orders over $25!
Cart 0


Here are our print, online and audio mentions. For press inquiries, please contact

Bookseller Interview: Gauri Manglik on Connecting Children with South Asian Culture

"I saw the power of children’s books as I was raising my own son - through books, we were able to calm his stranger anxiety, teach him how to share, understand how life would change when his baby brother arrives, and so many other life lessons. I realized how crucial books are for young children, and that convinced me even more to make the switch."

- Read more at Cynsations, March 2017 

Bookstores Get Political

"We see ourselves as taking bookselling to the next step by trying to facilitate representation for South Asian culture and children’s books. In this regard we are activists and advocates in addition to being booksellers."

- Read more at Publishers Weekly, March 2017 

This Independent Bookstore Wants To "Counter Islamophobia Through Stories"

"If Muslim kids don't see themselves in books and if other kids also don't see Muslim kids in books, they [both] think they are insignificant," she said. "We are not coming from a place of defensiveness, but a place of accessibility."

- Read more at NBC News, February 2017


This "Counter Islamophobia Through Stories" Initiative is Just What We Need Right Now

Because attacks on Muslims and people of Middle Eastern descent are on the rise throughout the western world, this "Counter Islamophobia Through Stories" initiative from KitaabWorld is just what we need right now. The diversity-in-publishing campaign wants to promote positive children's books written by and about Muslims. I've highlighted five of their choices below.

- Read more at Bustle, January 2017

Counter Islamophobia Through Stories: A KitaabWorld Initiative 

Sadly, the Trump administration is fueling and creating a very divisive environment around us. We observe a sense of helplessness in many people around us who don’t support Trump’s ideologies. Our campaign is a framework for those people to do something - to change the narrative about Muslims for the leaders of tomorrow, to make children understand and respect the diversity around them, to allow Muslim children to feel safe in their schools, to stop ideologies built on hate and fear mongering from prevailing again.

We can’t change those in power, we can only resist them. This is our call for resistance. A call to fight hate with knowledge. And to build a bridge of cultural understanding book by book, story by story.

- Read more at Huffington Post, January 2017

Desi Children's Bookstore

Progress has been made, but a wonderfully named website called argues that much still needs to be done:  “In the year 2013, out of 3,200 children’s books published, there were only 93 about African American people. This led to a New York Times article that asked the question, “Where Are the People of Color in Children’s Books?”

One hopeful response is, “Right here at!”

- Read more at India Currents, December 2016 


KitaabWorld: Connecting the World to South Asian One Book at a Time


"Ultimately, we are trying to create value for parents, by providing them resources to introduce their children to South Asian culture. And specifically, for South Asian parents, our products are a way to remain connected to their heritage in a fun, and engaging way.

There is no doubt that for South Asian children, seeing themselves represented in the pages of a book—even just a character with a familiar name, family, and food—is empowering.“Given the wide diversity within South Asia itself, we wanted to cater to all religions and languages. In addition, we want to showcase it to others so that it sparks an interest, and hopefully, the desire to know more."

-Read more at Brown Girl Magazine

Co-Founders Gauri and Sadaf remind us "Books are the Key"

 American Desis Podcast.

Learn about South Asia through KitaabWorld 

From their website, “In many languages, the word ‘Kitaab’ means book – our mission is to connect the world to South Asia, one book at a time, and that’s why we chose the name ‘KitaabWorld’.” I had the opportunity to interview Gauri Maglik to learn a bit more about their business.

GeekMom:What motivated you to start this company?

Gauri:We felt a huge lack of diversity in children’s books, and basically felt that South Asian children’s books were almost missing from the landscape. When we dug deeper, we found that many books existed but discovery was a huge issue – there was no one easy place to find all the books or even know which ones were out there. As South Asian parents, we also felt the challenges of teaching our kids South Asian culture as they are growing up in a different mainstream culture, and felt that we needed more books, toys and games to do it more easily.

Both of these different aspects led us to start KitaabWorld, the one stop shop for South Asian children’s books, toys and games – through KitaabWorld, we want to make it easier for South Asian parents to teach their kids about their cultural heritage, and also provide a valuable resource to teachers and librarians throughout the US to make these books more easily available everywhere. In fact, KitaabWorld has also got a very positive response from the Indian audience, since nothing like this even exists in India right now.

-Read more at Geekmom.

Love Laugh Mirch

KitaabWorld is a passion project that grew out of our desire to expose our children to fun and engaging books and toys related to South Asia. Our aim is to open up a window to stories – some old, some new but definitely ones that expand one’s worldview. We hope that all children catch a glimpse of themselves reflected in these books. 

-Gauri and Sadaf, co-founders, KitaabWorld 

Read more at Love, Laugh, Mirch

We  Love KitaabWorld

It’s quite a challenge to find diverse books for our children. Books that are either bilingual or that illustrate our rich culture let alone characters that are fun and engaging and relatable for young South Asian readers.

Kitaab World, is a one stop shop where you can find a huge variety of titles for young readers! We spoke to Gauri, CEO and Co-Founder, who like many of us was finding it extremely hard to find books fit for her kids. Gauri and her co-founder Sadaf handpicked books for children as young as newborns to advanced readers.

The site is extremely useful and really easy to navigate. It’s all laid out for you- browse through Age, Subject, Format or Country and get lost in their virtual library.

Read more at My Little Pudding here.

Taking South Asian culture global through books: Gauri Manglik of Kitaabworld

Global Presence With An Indian Heart

At KitaabWorld, our goal is to provide parents with the tools and resources that they need to make South Asian culture fun, engaging and accessible to all. KitaabWorld is the one stop shop for books, toys and games that help parents connect kids to their heritage.

What prompted you to start this in the US?

We wanted to provide a unified platform for the South Asian voice in the US and connect parents seeking high quality content to the creators of that content. During our market research we realized that there a few missing pieces to make this connection happen.

On the supply side of things, many South Asian publishers face challenges marketing and selling their books in the US and we think we can help bring these books to an audience that would not otherwise have seen this content. There are also many independent South Asian authors who have written a few books on topics they care about but are unable to drive distribution, or find it very time consuming. And without distribution, many of these books end up going out of print, setting in motion a vicious cycle that we think we can fix by providing a distribution platform for these authors.

On the demand side, we also noticed that South Asian parents face challenges finding high quality South Asian books, toys and games for their children. Most local libraries and bookstores typically don’t stock these titles.

Read more at She the People TV.



Sold Out